The KIA XCeed launch was the biggest takeover ever done for Kia through Innocean UK creative agency for a day, Friday 6th September 2019.
With the creative team at Innocean I was inspired to create a visual that would disrupt audiences and make the Kia XCeed unmissable. This is how the intense Quantum Yellow colour was used with an ‘’X’’ pattern from XCeed logo and was used and adapted for the different visuals including digital, out of home, national press, social and website.
Digital homepage takeover and HTML5 banners for The Times, Metro, The Telegraph, the Guardian, Evening Standard and The Independent with 8.1M impressions.
Out of Home adverts across 115 poster sites, delivering 1.8M impacts and digital ribbons across 5 of the largest tube stations in London (Piccadilly Circus, Waterloo, Kings Cross, Tottenham Court Road, Oxford Circus) delivering 167K impacts, making Kia the first automotive brand to use this format.
National press adverts in The Guardian, The Times, The Daily Telegraph, Evening Standard.
